Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

Angela is conducting a study to determine the effects of television on children, but she asks leading questions. This may compromise her study due to:

1. Researcher Bias

2. Financial constraints

3. A measuring error

4. Processing errors

The correct answer is: Researcher Bias

The situation describes Angela's study being compromised due to leading questions she asks. Leading questions can influence how respondents answer, potentially introducing a bias that skews the results. This phenomenon is categorized as research bias, where the researcher's expectations or the way in which questions are posed can affect the outcome of the study. By framing questions in a way that suggests a desired answer, Angela could inadvertently direct responses that confirm a hypothesis rather than providing a true reflection of the participants’ opinions or experiences regarding television's impact on children. This undermines the reliability and validity of her research findings, making it difficult to draw accurate conclusions about the effects of television on children. The other options like financial constraints, measuring errors, and processing errors, while relevant challenges in research, do not directly relate to the influence of question framing and the bias introduced by the researcher’s conduct in data collection. Therefore, the correct identification of research bias highlights the importance of neutrality in formulating questions to ensure authentic and unbiased data collection.