Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

Cozy Cup Coffee's strategy to give out free coffee to neighbors is an example of what?

1. Company vendors causing community issues

2. Public relations targeting the community

3. Shareholders being prioritized in public relations

4. Residential areas being inappropriate for PR

The correct answer is: Public relations targeting the community

The strategy employed by Cozy Cup Coffee to distribute free coffee to neighbors is a clear illustration of public relations targeting the community. This approach focuses on building a positive image and fostering goodwill within the local area, which is essential for enhancing customer relationships and supporting brand loyalty. By engaging directly with the community in a positive way, Cozy Cup Coffee not only promotes its product but also establishes connections that can lead to long-term patronage. Public relations is all about managing how a company communicates and interacts with its various stakeholders, including the local community. Free coffee serves as a tangible and friendly gesture, showcasing the company's commitment to its locale and its willingness to contribute positively. This strategy can be especially effective in increasing visibility and creating a favorable opinion among potential customers right in the neighborhood. The other options are not as relevant in this context. They either discuss negative outcomes or misalignments with public relations principles, which do not reflect the positive community engagement depicted in the question.