Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

For a fashion boutique in an upscale mall, which product would be the most appropriate to offer?

1. $5 earrings

2. $15 turtleneck

3. $200 silk blouse

4. $20 basic jeans

The correct answer is: $200 silk blouse

Offering a $200 silk blouse is most appropriate for a fashion boutique located in an upscale mall because it aligns with the expectations of the target clientele in such an environment. Upscale malls typically attract consumers looking for high-quality, luxury items that reflect their status and taste, which often includes premium fabrics and exclusive designs. A silk blouse at this price point not only suggests quality and exclusivity but is also in line with the trends in higher-end fashion retail, where shoppers anticipate superior materials and craftsmanship. This product can enhance the boutique's brand image by positioning it as a purveyor of luxury goods, catering to customers who are willing to invest in high-value items. In contrast, the other options might not suit the upscale setting as well. Lower-priced items like earrings, a basic turtleneck, or jeans may appeal more to a budget-conscious demographic, typically found in more mainstream shopping environments. The choice of a luxury item contributes to a shopping experience that emphasizes fashion, style, and a degree of exclusivity, which is key for such a boutique.