In marketing, the term 'USP' refers to:

The term 'USP' stands for Unique Selling Proposition. This concept is vital in marketing as it highlights the distinct features or benefits of a product or service that set it apart from competitors. A well-defined USP captures the essence of what makes a brand unique in the marketplace, enabling it to attract and retain customers more effectively.

By communicating a clear USP, businesses can focus their marketing efforts on what they do best, allowing them to connect with their target audience on a deeper level. This not only helps in differentiating their offerings but also enhances brand loyalty among consumers who resonate with those unique attributes. A strong USP can be a critical factor in influencing customer decisions, especially in crowded markets where products may appear similar at first glance.