What does influencer marketing involve?

Influencer marketing specifically involves collaborating with influential individuals who have the ability to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. These influencers, often prominent on social media platforms or blogs, serve as brand advocates, promoting products or services to their followers in a more personal and authentic manner than traditional advertising methods. This approach leverages the influencer's trust and connection with their audience, making it an effective strategy for reaching targeted consumers who are more likely to engage with the content and make purchases based on that endorsement.

The other options describe different marketing strategies that do not align with the concept of influencer marketing. Option A focuses on pricing strategies rather than relational marketing techniques. Option C centers on customer retention and loyalty strategies, which do not involve influencers. Option D suggests a broad targeting approach that overlooks the specificity and personalized engagement provided by influencer collaborations, essential for building brand trust and awareness within niche markets.