Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

What is a primary reason why businesses desire customers to show brand insistence?

1. Customers will bypass other brands because they are brand loyal and will buy only the desired brand.

2. Businesses will not have to market themselves

3. Research shows customers will pick their brand in a double-blind test 95% of the time

4. Their touchpoints pretty much take care of themselves

The correct answer is: Customers will bypass other brands because they are brand loyal and will buy only the desired brand.

A primary reason businesses desire customers to show brand insistence is that it leads to strong brand loyalty. When customers are brand loyal, they are likely to bypass competing brands and choose only the desired brand, regardless of price or convenience. This unwavering commitment can result in repeat purchases, increased customer lifetime value, and positive word-of-mouth marketing, which are all crucial for a business's long-term success. When customers insist on a particular brand, they often become advocates for that brand, sharing their positive experiences with others and influencing new customers. This kind of loyalty not only provides a competitive edge but also minimizes the impact of aggressive marketing tactics from competitors. In essence, brand insistence not only solidifies a customer base but can also lower marketing costs over time, as loyal customers may require less promotional effort to engage them compared to attracting new customers.