What is consumer behavior?

Consumer behavior refers to the study of how individuals make decisions about spending their resources, including time and money, on various goods and services. This encompasses the psychological, social, and emotional factors that influence a consumer’s decision-making process. Understanding consumer behavior is critical for marketers as it helps them to tailor their strategies to meet the needs and preferences of their target audience effectively.

Analyzing consumer behavior allows businesses to gain insights into what motivates purchases, how consumers interact with brands, and what influences their choices, which can lead to more effective marketing campaigns and product offerings. Understanding this concept is essential for any marketer looking to create meaningful connections with consumers and drive sales.