What is guerilla marketing?

Guerilla marketing is characterized by unconventional tactics that aim to generate maximum exposure and engagement for a brand with minimal costs. This approach often relies on creativity and originality, utilizing surprise and unexpected interactions to capture the audience's attention in high-traffic locations or through unique campaigns. The nature of guerilla marketing allows brands to create memorable experiences that can lead to word-of-mouth promotion and viral marketing, effectively expanding their reach without the need for large advertising budgets.

The other options describe different marketing strategies or techniques that do not align with the essence of guerilla marketing. Traditional advertising, for instance, involves established methods that often rely on high-budget campaigns and adheres to conventional marketing principles. Focus groups, on the other hand, are used for gathering consumer insights rather than promoting brands directly, and market segmentation refers to dividing a market into distinct groups rather than the creative promotional tactics employed in guerilla marketing.