Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

Disable ads (and more) with a membership for a one time $4.99 payment

Master the Assessment of Skills and Knowledge (ASK) in Fundamental Marketing Concepts. Enhance your proficiency with multiple choice challenges. Prepare effectively for your evaluation with guided insights and expert tips!

Practice this question and more.

What type of buying behavior is indicated by Anna purchasing various brands of potato chips?

Price-oriented
Brand-preference
Quality-based
Variety-seeking

The correct answer is: Variety-seeking

Anna's choice to purchase various brands of potato chips exemplifies variety-seeking buying behavior. This type of behavior is characterized by a consumer's desire to try different products rather than sticking to a specific brand or type. Consumers exhibiting this behavior often do so for the enjoyment of new tastes, experiences, or simply to explore different options available in the market. In this scenario, Anna's willingness to experiment with different brands indicates that she is motivated by the excitement of variety, rather than adhering strictly to a brand or being solely influenced by price or quality considerations. This approach is common in low-involvement purchases, such as snack foods, where consumers may not have strong attachments to specific brands.