Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

Which of the following is an unethical selling activity?

1. Providing a price quote to a customer

2. Giving expensive gifts to customers

3. Offering to demonstrate a new product

4. Explaining product differences

The correct answer is: Giving expensive gifts to customers

Giving expensive gifts to customers is considered an unethical selling activity because it creates an imbalance in the relationship between the seller and the customer. Such practices may lead to a perception of favoritism or an obligation on the part of the customer to reciprocate. This can undermine the integrity of the sales process and could potentially influence the customer's purchasing decision inappropriately. Ethical selling practices focus on transparent and fair exchanges, where decisions are made based on the product's merit and the customer's genuine needs rather than on personal incentives or bribes. In contrast, providing a price quote, demonstrating a product, or explaining differences between products are standard and accepted practices aimed at facilitating informed purchasing decisions.