Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

Which type of distribution aims to maximize market coverage by using multiple channels?

1. Exclusive distribution

2. Selective distribution

3. Intensive distribution

4. Direct distribution

The correct answer is: Intensive distribution

Intensive distribution is designed to maximize market coverage by utilizing multiple channels to make products available in as many outlets as possible. This approach is particularly effective for products that are widely sought after by consumers, such as convenience goods. By ensuring that these products are readily available in various locations—such as supermarkets, convenience stores, and online platforms—intensive distribution helps to increase brand visibility and accessibility, leading to higher sales volumes. This distribution strategy is tailored for products that benefit from high turnover and are often purchased on impulse, emphasizing convenience for the consumer. The goal is to saturate the market with the product, thus facilitating easier access and encouraging consumer purchases.