Who are considered brand advocates?

Brand advocates are individuals who actively share their positive experiences with a brand and encourage others to engage with it. This promotion often occurs voluntarily, meaning that these customers have developed a strong loyalty and affinity towards the brand, leading them to spread the word through word-of-mouth, social media posts, or personal recommendations. Their genuine enthusiasm for the brand often helps build trust and influence over potential customers, making them valuable assets in marketing efforts.

In contrast, the other options do not embody the concept of brand advocacy. Providing negative feedback does not contribute to a brand’s positive image; rather, it can deter other customers. Competitors analyzing another brand’s success are focused on strategic insights for their own benefit, not promoting the brand. Similarly, social media managers of the brand are employees tasked with managing the brand’s online presence, not external advocates promoting the brand out of personal loyalty or satisfaction.