Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

Why is it important for a business to coordinate distribution with its promotional activities?

1. To arrange the most economical method of transportation

2. To establish a relationship with one intermediary

3. To charge higher prices for delivery service

4. To guarantee a sufficient supply of advertised items

The correct answer is: To guarantee a sufficient supply of advertised items

Coordinating distribution with promotional activities is crucial for ensuring that there is a reliable and sufficient supply of the products that have been advertised. When a business promotes a product, it generates consumer interest and demand. If consumers respond to that promotion by seeking to purchase the product, the company must ensure that the items are available in the distribution channels. Without adequate stock levels, the business risks customer dissatisfaction and lost sales, as consumers may turn to competitors who can meet their needs promptly. This coordination helps in managing inventory levels effectively, aligning production schedules, and ensuring logistics are in place to support promotional campaigns. When a business guarantees that advertised items are available when and where customers expect to find them, it enhances customer satisfaction, brand loyalty, and overall sales performance. Thus, the alignment of distribution with promotional strategies is fundamental in achieving marketing success.